The Selling Process

Selling a home is not only about price and location, it’s about letting a prospective buyer envision their life unfolding in your living room.


You’ll always know what’s going on

I maintain constant communication with my clients. Once a week, from start to finish, you can expect an email update. You’ll also be notified every time there’s a showing.


Making fine print a cinch

I want you to understand every step, inside and out, and will gladly explain the initial steps in-depth. We’ll sign the listing documents and ensure everyone is on the same page (no pun intended). This includes a listing agreement, normally six months to a year in length. I’ll contact a title company and generate the property description outlining all property information. Once we’ve dotted the i’s and crossed t’s, it’s time to roll up our sleeves and ensure your property looks the part before hitting “activate” on MLS.


Making your space look irresistible

With an experienced eye, I’ll help you determine if your property requires enhancement through staging (furniture and decorative props) or repairs. I’m ready to tap into my network of local, trusted vendors to ensure your space is updated and looking its best. I’ll hire a professional photographer (on my bill) to carefully capture high-quality digital images. These photos will be critical to showcasing your home in a variety of outlets.


This is where marketing comes in

These images will be used to populate your property’s MLS listing, as well as other major online sources, including:

  • A custom website to showcase your listing.
  • I’ll blog about your property on my website.
  • A host of social media platforms to direct prospects to our site – Facebook, Instagram, Pinterest, Twitter, and YouTube.
  • Flyers will be available on-site so passer-bys will know exactly where to go for more information.
  • I’ll design ads for Craigslist and magazines targeting our desired demographic.

Within the first few weeks of going “live,” I’ll host an open house and share my enthusiasm for the space with potential buyers in person. I attend weekly Keller Williams and MLS meetings, which allows me to present the property to local agents.


An offer

Upon receiving an offer, I’ll sit down with you and walk through various scenarios-whether to counter or accept. Once a contract (acceptance) is reached, we’ll complete:

An inspection contingency

This is the buyer’s right to inspect the property. They might list items to be upgraded or repaired before agreeing upon a closing date or a monetary negotiation.

An appraisal

This is always required. The appraiser inspects the property on-site and on paper and then compares your listing to comparable properties that have sold. From here, they determine a market value. If the appraisal comes in below the listing price, another negotiation phase may ensue.


Just a few more steps and you’re there

A “walk-through” for the buyers will take place generally 24 to 48 hours before closing. They inspect the house to ensure all inspection items and terms of agreement are met. Upon their approval, I’ll meet with you at the title company to sign the closing documents.


I’m bad at goodbyes. Let’s stay in touch. If you have any questions in the future, need help buying or selling a property, I want to be the one to help you!